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There is no denying the incredible ease it takes to open an online store today. There are many different eCommerce solutions available, and you don’t have to pay a lot for this either. However, creating a successful e-store is an entirely different matter altogether. There are lots of components that will impact whether or not you become a success. With that being said, continue reading to discover some things you need to know before setting up your first e-store.
Choose your system carefully – The first thing you need to do is choose a system carefully. You should stay away from specialised custom solutions that are built on old and obscure cold. Stick with something easy and well-known like Spotify.
Make sure you are compliant – One thing that a lot of people tend to overlook is compliance. Because you are sitting up a business online, and it is so easy to do, you can end up assuming that there are no rules or regulations. This is certainly not the case. Learn more on compliance and how you can make sure you achieve it as quickly and effectively as possible.
Optimise your e-store – The next piece of the puzzle is to make sure that your e-store is optimised. You can lose a lot of customers if your website is slow to load. You have probably experienced this yourself – you are searching for a product, and the site in question is painfully slow, so you look elsewhere, right? Not to mention, page load speed also impacts your search engine ranking, which we will discuss in the next section.
SEO – You also need to pay special attention to SEO when setting up an online store. Remember, Google changes its algorithm all of the time, so you are going to need to adapt your SEO strategy on a continual basis. Plus, SEO is not easy for e-stores because product descriptions are short and there are a number of other issues that could arise. For example, if you have a product in a number of different categories, which can lead to duplicate URLs. You need to make sure you are using rel-canonical.
Check out the competition – This does not mean that you should copy the competition. But you should see what they are doing. You can learn where they are getting it right and where they are going wrong. This can help you to differentiate yourself from the crowd so that you attract people to your e-store.
As you can see, there are a number of different things you need to consider when it comes to setting up your e-store. However, if you follow the advice that has been presented above, you can go a long way to making sure your new online venture is a success.
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